The power of PR - special offer for WAMITAB approved centres

Want to raise your organisation’s profile and bring in more business? PR – or public relations ­– is a great way to do this, and WAMITAB-approved centres can now take advantage of an exclusive, bespoke package.

Ceris Burns International (CBI PR), the PR agency for WAMITAB, has created a special deal for WAMITAB-approved centres, to help establish them as leaders in the field of qualifications and training for the waste management and recycling sector. This exclusive package – called a PR Blast Campaign – allows you to focus on your particular target audience or objective and to trial PR without the need to commit to a long-term campaign. Campaign activity – including press releases and feature articles – is undertaken over a two-month period, but could result in up to five months of on-going coverage.

Chris James, CEO of WAMITAB, said: “Ceris Burns International’s expertise, skills and contacts are tailor-made for the markets that WAMITAB wants to reach. The coverage they have achieved for us has been consistently excellent, helping us to develop our client base and raise awareness of the valuable services we offer. They provide a professional, no-nonsense, proactive service which achieves real results, and I wouldn’t hesitate to recommend them to anyone who wants to enhance their profile and increase their business in the cleaning, FM or recycling and waste management industries.”

CBI started working with WAMITAB in June 2013, providing a full press relations service including writing and issuing news releases, and securing and writing authoritative, feature-length thought leadership articles - achieving valuable free coverage in industry-leading publications. Highlights have been:

  • Press support for RWM 2013 – Excellent coverage for WAMITAB’s Skills Village, an industry first, was achieved across the target sectors of recycling and waste management, FM and cleaning
  • High profile features – Full-page articles published in key titles such as MRW, CIWM, Tomorrow’s FM and Recycling and Waste World on subjects including health and safety and the value of apprenticeships, have established WAMITAB as a trusted, authoritative voice for the industry
  • Skills Survey results – News release positioned WAMITAB as an industry leader on qualifications by asking companies involved in the recycling and waste management industry for their thoughts on work-based learning and assessment. The story was picked up by a number of titles across the target sectors, and it made the top spot on FM World’s daily news

In eight months, the campaign has generated an equivalent advertising rate of £21,620 and reached a total audience of 857,114.

For more information about this bespoke offer – exclusive to WAMITAB-approved centres – call CBI PR on 01825 714329 or email info@cbipr.com – and read about  our services and testimonials from clients at www.cbipr.com